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Subject: EMV explained in 2 minutes [VIDEO]
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# The EMV Explainer

- Everything you need to know about EMV
EMV, chip cards, smart cards=E2=80=94it can all sound a bit complicated. =
We made a fun, simple video to explain why the U.S. is shifting to chip c=
ards and how Square can help. Watch and share with friends and fellow bus=
iness owners.
http://www.youtube.com/watch?v=3DCE4Fz2vXrm4

- Why is the U.S. the last market to adopt chip cards?
Nearly every major economic region outside of the United States already u=
ses chip cards. In fact, chip technology has been around since the '80s a=
nd has been the standard in some countries like the UK for over a decade.=
 According to a report by payment processing company First Data, it=E2=80=
=99s now estimated that 70 percent of non-U.S. credit card terminals are =
chip card-enabled. Read more:
https://blog.squareup.com/townsquare/posts/why-is-the-u-s-the-last-market=
-to-adopt-chip-cards


-----

=C2=A9 2014 Square, Inc.
1455 Market Street, Suite 600
San Francisco, CA 94103

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<!--[if !mso]><!-->
    <div id=3D"preheader" style=3D"display: none;font-size: 0;max-height:=
 0;overflow: hidden">A fun and simple video that boils it all down.</div>=

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play: block" width=3D"94"></a></td>
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dth=3D"100%">The EMV Explainer
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                                  <td class=3D"h5" style=3D"color: #2d394=
f;font-size: 14px;font-weight: 600;line-height: 22px">Everything you need=
 to know about EMV
                                  </td>
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                                  <td class=3D"p" style=3D"color: #5f6a7c=
;font-size: 14px;line-height: 22px;padding: 0 0 16px">EMV, chip cards, sm=
art cards=E2=80=94it can all sound a bit complicated. We made a fun, simp=
le video to explain why the U.S. is shifting to chip cards and how Square=
 can help. <a href=3D"https://squareup.com/subscriptions/r?d=3DayaLHl93jm=
o5OaDX&amp;e=3D%2Fhtml%2Fbody%2Fdiv%5B2%5D%2Ftable%5B2%5D%2Ftr%2Ftd%2Ftab=
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amp;r=3Dhttp%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DCE4Fz2vXrm4" style=3D"=
color: #2996cc;text-decoration: none">Watch and share</a> with friends an=
d fellow business owners.
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-mode: bicubic;display: block;max-width: 320px" width=3D"100%"></a></div>=

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                                  <td class=3D"h5" style=3D"color: #2d394=
f;font-size: 14px;font-weight: 600;line-height: 22px">Why is the U.S. the=
 last market to adopt chip cards?
                                  </td>
                                </tr>
                                <tr>
                                  <td class=3D"p" style=3D"color: #5f6a7c=
;font-size: 14px;line-height: 22px">Nearly every major economic region ou=
tside of the United States already uses chip cards. In fact, chip technol=
ogy has been around since the '80s and has been the standard in some coun=
tries like the UK for over a decade. According to a report by payment pro=
cessing company First Data, it=E2=80=99s now estimated that 70 percent of=
 non-U.S. credit card terminals are chip card-enabled. <a href=3D"https:/=
/squareup.com/subscriptions/r?d=3DayaLHl93jmo5OaDX&amp;e=3D%2Fhtml%2Fbody=
%2Fdiv%5B2%5D%2Ftable%5B2%5D%2Ftr%2Ftd%2Ftable%2Ftr%2Ftd%2Ftable%2Ftr%2Ft=
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uareup.com%2Ftownsquare%2Fposts%2Fwhy-is-the-u-s-the-last-market-to-adopt=
-chip-cards" style=3D"color: #2996cc;text-decoration: none">Read more</a>=
. =

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